The Nexstar CEO said: “At the local level [LIV Golf] is selling like gangbusters. Car dealers are not deeply involved in national or international geopolitical conversations. They want to move product. This is televised sports. They’re all in.”
During Wednesday’s MoffettNathanson Inaugural Technology, Media and Telecom Conference, the CEO also said sports will stay on Fox linear: ““Fox has a unique strategy, in that we are keeping our premium sports on our broadcast network. And we think that’s very important because it means that the traditional pay TV ecosystem is still what serves consumers best, serves the leagues best, with the most reach, and serves advertising clients. So we’re going to continue to do that.”
Rita Ferro, Disney president, advertising sales: “The Walt Disney Co. has the best broadcast, the best of cable, the best of sports and the best of streaming, coupled with the best investments around data and technology that really enable advertisers to buy in as close as they want to, to make sure that they’re spending the right money around the right KPIs.”
