Super Bowl 57, which Fox is scheduled to air on Feb. 12, 2023, is bound to feel different — at least from a marketing perspective. Not only will the halftime show have a new sponsor after Pepsi decided to walk away, following a decade of performances, but the Big Game is also likely to feature a variety of alcohol advertisers now beer giant Anheuser-Busch has declined to pursue another year of category exclusivity — something it’s had for each Super Bowl since 1989.
NBCUniversal said Monday that Capital One, L’Oreal, Molson Coors, Subaru and Verizon have signed up as launch sponsors for the new streaming service Peacock when it debuts this week. Peacock hits nationwide on Wednesday, April 15, free for customers of parent company Comcast, and three months later for everyone else with a price range from free to $10 a month.
