SALES OFFICE BY SUSAN NOVICKI
Banking Offers Wealth Of Sales Opportunities
Savvy stations will target banking institutions for sales calls. Competition in the industry is fierce — there are more than 6,400 commercial banks, 1,100 savings banks and 7,200 credit unions competing to get the customers. Remember to focus on these five areas — key product, customer, partners, timing and budget. And make sure you’re putting together a fully integrated program including broadcast, digital, mobile and social where appropriate.
