‘Abbott Elementary’ Season 2 Finale Earns Gold Star Ratings, Up 366% In Delayed Viewing

The Season 2 finale of the ABC comedy series tallied 7 million viewers after seven days of multi-platform viewing, according to Nielsen data. That marks its best audience since the Feb. 8 Valentine’s Day episode, which scored a series-high 7.4M viewers in seven days. The seven-day audience is up about 4.2M from the 2.8M people who tuned in to the episode same-day. Among the ad-friendly 18-49 demographic, the Season 2 finale of Abbott Elementary hit a 2.47 rating in MP+7, which is up 366% compared to the episode’s 0.53 same-day rating. Just like total viewers, it’s also the highest multi-platform rating for the series since the Valentine’s Day episode managed a 2.49.


On The IBC Exhibit Floor: ImmersiaTV

ImmersiaTV | Stand 7.A30 | Website: http://www.immersiatv.eu/ On Stand 8.G05 at IBC 2017 as part of the Future Zone display of experimental technologies, ImmersiaTV, a European Horizon 2020 research and innovation project, will demonstrate how future content could be consumed using conventional TV sets, companion screens/tablets, and AR/VR headsets while providing a synchronous, coherent viewing […]

Multiplatform Viewing Highest Among 18-24s

According to Nielsen’s Cross Platform Report, 18-24-year-olds watch nearly an hour and a half of video on the Internet each week, the most of all demographic groups. Nielsen reported nearly half of these viewers grab their smartphones at least once a day while watching TV.

NBC Disects Multiplatform Olympic Use

NBCUniversal’s top researcher Alan Wurtzel said there was considerable worry that making all Olympic events available live online this summer would cannibalize primetime TV viewing, but ample evidence emerged indicating the streaming was an add-on.