The National Advertising Division of BBB National Programs has recommended Google’s YouTube TV stop certain ad claims that tout its live TV streaming service as significantly cheaper than cable. Specifically, NAD decided YouTube TV should discontinue the comparative pricing claim in two commercials that say its service is “$600 less than cable” – following a challenge by cable operator Charter Communications. Without any promotional pricing or extras, YouTube TV costs $72.99 per month for a base plan that includes more than 100 channels. Google is appealing.
In an advertising claim version of “storage wars,” The National Advertising Division (NAD) of BBB National Programs has recommended that Dish Network pull the plug on some claims about its Hopper 3 DVR’s superiority to that of others and the company has agreed to do so.
