The National Advertising Division (NAD) of BBB National Programs, the ad self-regulatory review body, has advised Comcast to modify or drop comparative wireless savings claims it makes in an ad for its Xfinity Mobile service. Comcast says it will comply with that and other NAD recommendations, which are to drop or modify its “Unlimited data for $30/line” claim in the ad and modify the ad to make sure consumers don’t think Infinity is less expensive than T-Mobile “regardless of how many mobile lines are purchased” or, specifically, that it is cheaper when four mobile lines are purchased. T-Mobile had challenged the ad claims.
Comcast should stop bragging that it offers the “fastest Internet” in America, the National Advertising Division, a self-regulatory unit administered by the Better Business Bureau, saiys.
