On Monday, the league will announce it is renewing three of its major long-term partnership deals — with Anheuser-Busch InBev NV, PesicCo Inc.’s Gatorade and AutoTrader.com.
ABC’s double-header averaged a 5.5 Nielsen fast national rating, and ESPN’s three telecasts averaged a 1.8 household rating, the highest averages for either network when airing multiple NBA games on Christmas Day. Compared to last year’s slate of five games, household ratings were up 45 percent on ABC (5.5 vs. 3.8) and 20 percent on ESPN (1.8 vs. 1.5).
