NBC Local Debuts ‘The 20’ Twitter Influencers

As promised last year, NBC Local Media stations are rolling out “The 20,” an initiative that taps the top Twitter influencers in each market to help curate local news and issues.

NBC Local To Aggregate Influential Twitterers

NBC’s owned-and-operated station sites will soon integrate tweets from the “top 20 Twitterers” in each of its 10 markets. Called “The 20,” the top Twitterers will be invited to discuss hot topics trending in the city, and excerpts will be featured in on-air segments.