American firms trying to tap into the fast-growing Hispanic market, particularly those in the news business, are receiving a very clear message: Good luck. The lights are going out at CNN Latino, a year-old experiment by the news network to reach America’s 53 million Hispanics with Spanish-language programming. That comes three months after the shutdown of NBCLatino.com, an English-language attempt that targeted the same demographic.
The news division is launching NBCLatino.com today to focus on issues relevant to the growing number of bilingual Hispanic Americans.
