Hispanic News Market Tough To Tap

American firms trying to tap into the fast-growing Hispanic market, particularly those in the news business, are receiving a very clear message: Good luck. The lights are going out at CNN Latino, a year-old experiment by the news network to reach America’s 53 million Hispanics with Spanish-language programming. That comes three months after the shutdown of NBCLatino.com, an English-language attempt that targeted the same demographic.

NBC To Promote Web Site For Latinos

The news division is launching NBCLatino.com today to focus on issues relevant to the growing number of bilingual Hispanic Americans.