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Apple News Monetization Problems Persist

by TVNewsCheck

And that’s no good for the platform’s participating publishers who hoped to see a turnaround in monetization prospects after NBCU took over selling ads in January. Of course, some of those publishers (CNN, CBS and ABC, namely) were resistant to giving over ad sales to NBCU, but Apple News was also slow let outside measurement companies in. Apple News’ older-skewing audience also helped among advertisers keen to reach the young.