Mark Lazarus is the chairman of NBC Broadcasting and Sports, but his job might be more accurately described as the executive in charge of NBCUniversal’s most expensive programming. The work involves wrangling massive rights fees, an army of producers and tech crew, a sense of how to make it available to the on-demand generation and, of course, the discipline to make it all profitable for NBCU. Lazarus offers his take on the modern sports viewer — and hints at how NBCU intends to sell pricey Super Bowl ads, which have been valued at more than $5 million for half a minute.
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