Three of the country’s largest cable providers, Comcast, Charter and Cox, are launching a shared advanced advertising unit that will design, deploy and sell ads across their national footprint. The new unit will be part of NCC Media, the advertising and sales company jointly owned by the cable firms.
Earlier this year, national cable rep firm NCC Media cut an estimated $3 million deal with ESPN giving it more inventory to offer campaigns. NCC re-sells the space to politicians in college football and other popular programming. In a single slot, NCC can deliver geo-targeted ads to about 20 swing-state markets.