Broadcast-Centric Standard Gelling At ATSC

Proponents for a new broadcast TV transmission standard are putting aside their differences and forming coalitions. ONE Media — a joint venture of Sinclair Broadcast Group and Coherent Logix — and China’s National Engineering Research Center of Digital Television, have agreed to pool technology over the key signaling component of the transmission standard or “physical layer.” According to a source close to the committee, ATSC has accepted the ONE Media/NERC technology, which is currently under final ATSC review.