Bravo said a neuroscience study it commissioned shows advertising is much more likely to resonate when shown during a program with related content — i.e., food brands during Top Chef. The study, conducted by Melbourne-based Neuro-Insight, gauged the live brain response of 150 people using 24 ads in categories ranging from automotive to entertainment to retail.
Neuro-Insight
April 26, 2024
Editor on Duty: Mark K. Miller
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