MARKET SHARE MONDAY MEMO

At KSTU, An Anchor’s Inspiring Take On Local Journalism

When Bob Evans was asked why he comes to work every day at KSTU in Salt Lake City, he began “a very powerful speech we didn’t see coming,” says Darcy Stapleford, a KSTU promotion producer.

MARKET SHARE MONDAY MEMO

WXYZ’s New Anchor Promos Are ‘From The Heart’

WXYZ in Detroit has created unique and authentic promos approved by the anchors. “I was very, very pleased with the result,” one says.

MARKET SHARE | DMA 7: HOUSTON

KHOU Surprises 8 Nonprofits With $11,000 Each

Tegna’s KHOU surprised eight Houston area nonprofits with community grants of $11,000 each at the station. The representatives were there thinking they were to attend a meeting.

MARKET SHARE | 92: JACKSON, MS

WAPT Promo Promises Urgent, Unique News Coverage

MARKET SHARE (DMA 27: BALTIMORE)

WMAR’s Late News Strategy Wins Ratings, Awards