Fox Updates NewsNow Branding

For Fox Stations, OTT’s Target Is Niche

Fox Television Stations CEO Jack Abernethy says the group’s decision to target African-American viewers on OTT with Fox Soul was part of a broader strategy to break from the pack in streaming news. News Now, its multiplatform streamer, takes a different tack using live coverage stitched together and “deejayed” from its Phoenix station with other O&Os soon to contribute.