The longtime Hollywood executive sees a demand for high-quality bite-size content. Disney, NBC and Alibaba back his plan for NewTV — which is the working title — that will try to set itself apart from the competition by making and distributing programs mere minutes in length.
Jeffrey Katzenberg has recruited former HP CEO Meg Whitman to run his mobile video venture. Whitman will serve as CEO of the company, NewTV, and will begin on March 1 in Los Angeles. Katzenberg has said he hopes to create a new type of serialized, mobile-first content through NewTV and has been actively searching for investors to pump $2 billion into the venture. He will serve as chairman of NewTV.