MARKET SHARE | DMA 14: DETROIT
WDIV Connects With Nextdoor Neighborhoods
WDIV, Graham Media’s Detroit NBC affiliate, is partnering with Nextdoor, the free and private social network for neighborhoods, to boost conversations around local news in communities across the Detroit area. “It gives us an opportunity to connect with our viewers on a very specific, geo-targeted neighborhood level,” says Mike Katona, Graham’s digital product manager.
MARKET SHARE | DMA 25: RALEIGH-DURHAM, NC
WTVD Links With 3,400 Neighborhoods Via Nextdoor
Several dozen news organizations, including the San Diego Union-Tribune, San Antonio Express-News, St. Louis Post-Dispatch, KQED and, as of last week, The Washington Post, have started using the social network to connect with readers.
