In a Week 16 trial, network partners agree to eliminate a commercial pod from each quarter, while retaining the standard ad load.
The average cost of a commercial rises 4% in October, amid new lows for primetime NFL franchises. How can this be? The games remain one of the few ways to reach huge audiences of live viewers.
While football still dominates as the most expensive broadcast programming for advertisers, Fox’s Empire is giving it a run for its money. It’s the first time a scripted drama has been among the top two since 2007-08.
