NFL Tinkers With Its Ad-Break Structure

In a Week 16 trial, network partners agree to eliminate a commercial pod from each quarter, while retaining the standard ad load.

NFL Ratings Are Down, But Ad Prices Are Up

The average cost of a commercial rises 4% in October, amid new lows for primetime NFL franchises. How can this be? The games remain one of the few ways to reach huge audiences of live viewers.

NFL, ‘Empire’ The Two Priciest Buys On TV

While football still dominates as the most expensive broadcast programming for advertisers, Fox’s Empire is giving it a run for its money. It’s the first time a scripted drama has been among the top two since 2007-08.