When it comes to NFT investing, Fox apparently has diamond hands. The network is staking its new NFT business unit, Blockchain Creative Labs, with a $100 million creative fund, Fox announced Tuesday. Fox is partnering with Bento Box Entertainment on the project and has now named Bento Box co-founder and CEO Scott Greenberg as CEO of the new company. Blockchain Creative Labs will build, launch, manage and sell NFT content and experiences, and fungible tokens, as well as digital goods and assets.
Fox is launching its own NFT (non-fungible token) company, Blockchain Creative Labs, the company said on Monday as part of its upfront presentation. Blockchain Creative Labs, which will create, sell and manage NFTs, tokens and digital goods, will be launched in conjunction with Dan Harmon’s new series Krapopolis. Krapopolis has the distinction of being the first-ever animated series curated entirely on the blockchain.