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Streaming TV Ads To Get More Targeted

by TVNewsCheck

As more people stream their favorite shows, the ad tech company BrightLine is trying to help ads on smart TVs work more like digital advertising. The company is teaming up with Nielsen Marketing Cloud, the media research firm’s marketing software division. The deal will potentially enable advertisers to tap into Nielsen’s 60,000 different audience segments, which can be used for ad targeting purposes on connected TVs, as well as other devices.