IPG Mediabrands Is First Agency To Subscribe To Nielsen Podcast Listener Buying Power Service

Effective today, IPG Mediabrands is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. This is the first agency to subscribe to this service. The umbrella IPG agencies include Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, Magna and Healix. IPG […]