Nielsen Expands Streaming Video Measurement

Nielsen said it launched Nielsen Streaming Video Ratings, a syndicated service that measures total viewership and advanced audience demographic insights by streaming platforms along side traditional linear TV ratings. At launch the Streaming Video Ratings will cover 10 top streaming platforms plus seven categories of apps. Some are of the services being measured, subscription based, others are ad supported, network, social, gaming, MVPDs and vMVPDs.