Nielsen

“Big Brother” held the top spot on Wednesday’s ratings, the only show on the broadcast nets to reach a 1.0 in the adults 18-49 demographic. “Masterchef” tied its season high […]

Nielsen’s core national TV measurement processing modernizes its traditional on-premise servers to a cloud-based infrastructure.

The group’s WVNC in Watertown, N.Y., and WLTZ in Columbus, Ga., will have access to Nielsen’s local TV measurement services.

In an age of peak TV, the decision about what to watch has become so difficult that 21% of streaming service users decide to do something else before they can […]

The station group reups for Nielsen Local TV measurement services at six stations.

With no common measurement data, OTT services are playing by multiple rule books, broadcast executives say at TVNewsCheck’s OTT News Summit.

Nielsen said it will be measuring the viewing of advertising on YouTube’s mobile app in an additional 26 markets. In-app YouTube viewing started being measured by Nielsen’s Digital Ad Ratings in 2017.

Nielsen’s cross-platform media planning solution includes advanced audience segments and enables cross-channel optimization.

The sooner we get to a fully measured consumer experience the better for everyone — stations, advertisers and consumers. Nielsen is the leading candidate to do that, but, make no mistake, someone will make it happen.

Taking a rare political stand, Nielsen has come out against a bid by the Trump administration to add a citizenship requirement to the 2020 census. The measurement firm maintains that such a stipulation would suppress participation in the census, leading to a “significant undercount,” says CEO David Kenny.

At the Phoenix Model Market next-gen TV pilot project, Comscore, Kantar Media, Nielsen, Verance and Yotta Media Labs are studying how ATSC 3.0 can provide broadcasters with more granular and more actionable information since it offers many measurement options.

Spectrum Co. and Pearl TV are expected to jointly announce ATSC 3.0 launches involving some 150 stations in 30 markets during next week’s gathering in Las Vegas. Their goal is to build a national footprint that will let broadcasters better compete with wireless companies and OTT providers while spurring the development of 3.0-ready TV sets and other consumer devices.

Private equity giant Blackstone Group is dropping out of the Nielsen Holdings sales process — putting the future of the auction in doubt.

Nielsen’s SVOD content ratings and Local Nielsen Media Impact Included in the New Service Agreement. Univision is the latest media company to subscribe to Nielsen’s national out-of-home reporting service.

According to Nielsen, traditional TV watching continues to wane, especially among younger consumers, as more homes get connected devices and streaming services.

Despite the prevalence of digital technologies rippling through many aspects of our daily lives, an increasing percentage of Americans are embracing over-the-air television. And in looking at findings from Nielsen’s most recent Local Watch Report, we see an upward trend in the adoption of digital OTA tuners.

Despite the plethora of content available to audiences at any time and any place, the allure of tuning in to live TV specials like award shows is thriving. One component of the live TV special experience today is social media, where TV audiences and content creators alike can react and engage as if they were all sitting in the same living room. With their glitz, glamour and cultural relevance, award shows in particular provide the unique ingredients to marry content with conversation.

Nielsen estimated that 15.8 million on eight different networks between 9:45 a.m. and 3 p.m. on Wednesday watched the former Trump lawyer appear before the House Oversight and Reform Committee. The number contrasts with the 20.4 million who watched the daytime testimony of Supreme Court Justice Brett Kavanaugh before a Senate committee last September.

Nielsen reported a fourth quarter loss as it wrote down the value of its ailing Buy unit. The company also announced a new structure with the company divided into two segments, Nielsen Global Media and Nielsen Global Connect.

Nielsen is moving beyond TV ratings to stake a claim in the addressable TV advertising market, and the company is acquiring Sorenson Media for $11.25 million to help it get there. In coordination with the acquisition, Nielsen is launching Nielsen Advanced Video Advertising, a new product that will focus on addressable advertising for smart TVs.

The agreement  provides access to nielsen currency and consumer behavior data across Graham’s  local TV market footprint.

Also adding the Rhiza and Voter Ratings to their suite of services for local TV measurement are nine NBC Sports regional networks.

A private equity consortium led by Blackstone Group and Hellman & Friedman and a group that includes Advent International and Goldman Sachs Group’s buyout arm have advanced to the second round of bidding for Nielsen Holdings, people familiar with the matter said Friday.

After further review, the TV rating for Super Bowl 53 actually didn’t fall to its lowest point in a decade, according to the newest figures from CBS. The company now puts Sunday’s total audience at 112.7 million viewers, not the 100.7 million tally circulated the day after the game. The revision stems from Nielsen’s “Out of Home” metric.

The second season averaged 1.9 million viewers during its first seven days, according to Nielsen, which released an Amazon show’s figures for the first time.

Over-the-air (OTA) TV — the programming that we all have access to even if we don’t have a cable or satellite programming subscription — is becoming a big thing again. In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna. So what do we know about OTA households? Nielsen recently dived into the data to find out more about them — particularly, how many there are, what they look like and how they consume media.

A new study on out-of-home viewing of Fall sports found that 92% of those responding said they paid attention to at least some of the advertising shown, according to Nielsen. It surveyed both the general population of adults 18-plus, as well as Hispanic English-dominant viewers and found that 75% of of adults said they were somewhat to very likely to notice the brand or product advertised during a game they watch out of home.

Nielsen Holdings — the 95-year-old consumer research firm best known for its TV-ratings reports — has restarted a process to sell itself amid fresh interest from Blackstone Group, the private equity shop controlled by billionaire Stephen Schwarzman.

Facing competition from rivals and challenges from clients, Nielsen is defending its dominance in the media measurement business by insisting its methods more accurately count minorities and preserve diversity in media in a way big-data providers don’t.

The new multi-year agreement covers all Cox TV and radio stations plus CoxReps and Videa.

According to a new Local Watch Report from Nielsen, there were 16 million homes it classifies as getting its TV over the air, rather than from a traditional cable, satellite or telco pay-TV provider. That’s up 48% over the past eight years. But Nielsen says what’s going on in those over-the-air homes is changing. Nielsen breaks down those home into those with no subscription VOD services, or “No VOD” and those with SVOD, or “Plus SVOD.” A new sub-segment of the Plus SVOD group is emerging, according to Nielsen, and those are the 1.3 million homes that as of May 2018 had a virtual MVPD like Sling TV, DirecTV Now or YouTube TV.

CBS Corp. and Nielsen said Friday they have reached an agreement for Nielsen national, digital and local audience measurement. The deal resolves an impasse between the two companies that has been ongoing since their previous contract expired Dec. 31.

Nielsen is enhancing its cross-platform campaign measurement of advertising inventory through the inclusion of mobile and over-the-top (OTT) audiences. The ratings firms is looking to provide media buyers and sellers with better measurement and monetization of campaigns across TV and digital.

An impasse in recent contract negotiations has led Nielsen to revoke CBS’ access to its audience data, which has long served as a benchmark for how TV advertising prices are set. CBS said Thursday it intended to “continue to employ the many viable alternatives available to us” to measure viewership, including data from rival Comscore. Nielsen has said it is in discussions with CBS. Their deal lapsed on Dec. 31. The showdown has the advertising industry wringing its collective hands.