Viamedia Renews Nielsen Local Ratings Agreement

Nielsen and Viamedia, a cross-media advertising company, announced today that they have reached a multi-year renewal agreement for Nielsen TV ratings LPM service for the greater Philadelphia market including Nielsen Scarborough national custom qualitative service as well as Nielsen Rhiza services in 75 LPM, Set Meter and Return Path Data markets.

“We have a long history with Nielsen, and look toward the enhanced data sets Nielsen continually brings to the table,” said Mark Lieberman, president-CEO of Viamedia. “As a leader in cross-media advertising, we’re always evolving, and it’s imperative that we have the most sophisticated capabilities to meet the ever-evolving needs of our clients. Nielsen’s latest enhancements and technologies, including Rhiza, will enable us to deliver effective cross-media strategies to our advertisers that result in increased monetization opportunities across the country.”

The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza. Nielsen Rhiza is a sales tool that lets Viamedia offer clients granular insights about its customers, media consumption and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.

“Viamedia is a leader in connecting cross media audiences with local advertisers,” says Jeff Wender, managing director, Nielsen Local. “We are pleased to empower Viamedia with accurate measurement by providing true-persons level ratings and the newest technological advancements through Nielsen Rhiza. We look forward to continuing to work alongside Viamedia to meet the needs of their advertisers and stakeholders.”