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Media Change Is Fast, With More On The Way

MediaPost | by TVNewsCheck

Itunes, smartphones, YouTube, Twitter and Facebook are just some of the media innovations that have appeared in the last decade. But fasten your seat belts — there’s a lot more coming. Nigel Morris, North American CEO of Aegis Media, told a crowd at the Reuters Roundtable Advertising Week session Monday there will be more change affecting the media landscape in the next three years than there was in the last five to 10.