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Nonlinear TV Ads To Grow 22% In 2019

MediaPost | by Wayne Friedman

While total traditional linear TV advertising is forecast to continue a lackluster performance over the next two years, nonlinear TV will show strong double-digit gains. Magna, the intelligence unit of IPG Mediabrands, says nonlinear TV advertising sales — on Hulu, full-episode players, and other digital areas — will increase by 22% to $2.6 billion in 2019. This will represent 6% of total national TV ad revenues.