A handful of streaming channels dominate a significant amount of viewing, according to Omdia research.
Only 35.6% of the 14.8 billion hours of viewing on Netflix that occurred from January through March of this year was for original TV shows and movies, Omdia said. Crunching data from PlumResearch, the Informa research company’s conclusion flies against a popular narrative — that the oracle-like brilliance of top Netflix executives Reed Hastings and Ted Sarandos presciently predicted a pullback of content by Hollywood’s incumbents, and in a move of heartbreakingly staggering genius they set about building their original content juggernaut, powered by a $17 billion budget.
The U.S. subscription video on demand (SVOD) business grew total revenue by 22.22% to over $8.7 billion in the first quarter, the biggest rate of quarterly expansion since the go-go streaming days of the 2020 pandemic. The data comes courtesy of Informa-owned research company Omdia, which delivers SVOD data as a third party in the Digital Entertainment Group’s quarterly “Home Entertainment Spending” reports.
Technology research and advisory group Omdia has been designated as the official research partner for IBC 2022 in Amsterdam Sept. 9-12, IBC’s first in-person event after two years of virtual […]
