Mondelēz International, the giant food manufacturer, wants to come up with a way to make watching the ads that accompany streaming-video as appetizing, say, as its Oreos or Triscuits. The company is teaming up with Fox Networks Group, the 21st Century Fox unit that runs FX, Fox Broadcasting and Fox Sports 1, to figure out how to make ads more appealing to viewers who have been taught not to sit still for traditional commercial breaks.
ABC and Warner Bros. TV Group have hammered out a template agreement granting the network full in-season stacking rights to all episodes of new series, settling an issue that has become increasingly contentious between networks and studios as both sides push to better monetize on-demand delayed viewing platforms.
Aspera has introduced version 3.6 of its Aspera Transfer Platform that is built into the core of all its latest products and Aspera On Demand offerings. In what it calls […]
The NFL is widening its Game Pass service to more devices, while sunsetting its Game Rewind service, which made all past games available on demand. The new VOD service will be available on Apple TV, Xbox One and XBox 360, among other devices.
TV, both traditional linear television and streaming services like Netflix and HBO Now, are moving to an on-demand world, Time Warner CEO Jeff Bewkes told analysts. “All TV will be going on-demand,” he said. The job of the TV executive, therefore, is to try to find a way forward in this new media environment, one that is poised to become splintered between traditional cable and satellite packages, niche streaming services, and streaming bundles like Sling TV.
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Using Anvanto’s Media Content Platform, Gray Television stations will stream live and on-demand news on the Web and to mobile devices.
