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Nielsen Pact Could Boost On-Demand Ratings

Adweek | by TVNewsCheck

Nielsen’s mandate to begin offering on-demand content ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial loads into library VOD content. In a deal that will be formally announced Wednesday morning at the NCTA Cable Show, Nielsen has teamed up with the ad-tech firm BlackArrow in a partnership that promises to help speed up the implementation of ODCR.