Can Local TV Adapt To An On-Demand World?
For network affiliates, TV’s evolution into an on-demand medium has been mostly bad news, costing them viewers with no real financial upside. At some point, station groups are going to have to figure out how to make their way in an on-demand word — and urging viewers to record shows on their DVRs isn’t it.
A new TV viewing study from media and marketing consultant Altman Vilandrie & Co. and online survey firm Research Now has found that just one-third of young adults 18-34 in the U.S. now watch TV shows during their normal broadcast time on a regular basis.
U.K. cable TV operator Virgin Media is launching an on-demand TV, gaming and Web-enabled entertainment service powered by high-speed Internet, which is capable of standard-definition, HD and 3D services.
