NEWS ANALYSIS BY MICHAEL DEPP
ONA 13: Data Emerges As Next Big Thing
Video, mobile and native advertising were among the hot topics at the Online News Association’s annual conference in Atlanta this year, but no topic was perhaps as big as data. From Amy Webb’s prognostication that data will go mainstream in the next year and Nate Silver’s exhortations to let data and statistics guide journalism to something closer to the objective truth to the use of user data to drive revenue, data may have been the key takeaway from ONA.
Digital journalism’s data guru Nate Silver, founder of the FiveThirtyEight blog, told attendees at the Online News Association’s annual conference on Friday that they need to get over their fear of statistics and to apply better objectivity when they do use them.
