COLUMBIA UNIVERSITY STUDY
Journalists Urged To Rethink Online Models
A report by Columbia University says many journalists have not adapted to digital technology and must reconsider their interactions with readers and advertisers. That does not mean yielding editorial control to sponsors, but it might mean coming up with alternatives to impression-based pricing, creating higher-value content for the Web by tapping into page view data, and helping to ensure that Web ads have value on their own.
