The C-Band Alliance’s voluntary, market-based plan to clear 200 MHz for 5G wireless while fully protecting the TV and other current C-band customers. This should be a “no brainer” — private companies using their own capital to clear voluntarily the mid-band spectrum necessary to bring 5G to all Americans and to stay even with China in the race to 5G while protecting existing customers.
ONE Media’s Jerald Fritz: “Using the great big IP data pipe that is a Next Gen TV channel, broadcasters will have the flexibility to provide traditional linear TV entertainment and informational programming to both fixed and mobile devices. Plus, they can use their channels for complementary 5G services.”
Signiant’s Megan Cater: Cybersecurity experts have long been warning of FTP’s potential threat to network security, intellectual property and privacy. Most major media enterprises have banned FTP, requiring that all partners use secure accelerated file transfer solutions. Smaller operations should follow their lead.
Simon Trudelle, NAGRA senior director, product marketing: “The solution is driven by a combination of technology, collaboration, and innovation to fight pirate services across all distribution networks. Sports leagues must partner with vendors and service providers, as well as providing their own OTT services if not already the case, to ensure all fans get the best experience possible, anywhere.”
The days of 100% commission with a 90-day guarantee for new hires are long gone. To attract the best sellers, you must offer a compensation plan that offers more security — that is, a plan that includes longer guarantees so that the hire has more time to develop business. And you have to commit fully to training.
TV-news-exec-turned-college-professor Mark Effron asked his students what media they used in the past 24 hours. You can imagine what was on the list. Media consumed: Facebook, Snapchat, Instagram, movies and series on Netflix, Google and an occasional news site like CNN.com. Devices: Smartphones (overwhelmingly), tablets, some laptops, an occasional Xbox. Missing in action: television.
The promise of the incentive auction was that volunteering broadcasters would be paid for the value of their spectrum. The duplex gap plan seems designed instead artificially to reduce the prices the FCC may have to pay in crowded and border markets. If the FCC is going to be the honest broker it claims to be in the upcoming auction, it should not be placing its finger on the scale.
Don’t wait until your best account executive gives notice to look for a replacement. Scouting for the best sellers in your market should be a regular part of your job so you know where they are when you need them. And don’t limit yourself to account execs at other stations. Great sellers are everywhere, maybe even in the local high school.
So you want to sell spectrum in the incentive auction, but still remain in the business. The FCC has made that option available by allowing you to contract with another broadcaster to double up on a channel. But the rules of channel sharing are complex and still not settled. Here’s the latest.
Assuming everything reported about Brian Williams’ transgressions are true, it’s still important to keep this in perspective. While those grievous errors wouldn’t allow him to return to the anchor seat, it shouldn’t keep him from pursuing his life’s work — assuming he returns humbled and squares with his audience.