OPEN MIKE BY PETER ABECASSIS

Cloud-First Approach Can Reduce CapEx, Secure Data

A cloud transition enables numerous cost-saving areas and benefits around data security, making a compelling case for the move.

OPEN MIKE BY ROGER FRANKLIN

Addressable Advertising And The Competitive Separation Problem

TV networks delivering single advertiser spot optimization campaigns are often missing out on the benefits of addressable advertising over concerns they’ll breach competitive separation agreements. The right tech stacks can ensure they won’t break a deal.

OPEN MIKE BY SERHAD DOKEN

Screens Are Getting Larger, Smaller And Better

Look for smart glasses to join the arsenal of screens that are moving in both size directions fueled by innovations like LCD, LED and more processing power.

OPEN MIKE BY CRAIG WILSON

Gauging The True Potential Of SRT Technology

Secure Reliable Transport has already had several inflection points from a technology standpoint, so what’s next for the open-source video transport protocol?

OPEN MIKE BY BOB WALN

It’s Time To Diversify Your D2C Monetization Strategy

Financially sustainable distribution and monetization strategies cannot be based on one approach alone.

OPEN MIKE BY SHUKMEI WONG

To Reach Streaming Audiences, Marketers Must Diversify Channels

Smart TVs may be growing their own ad-supported channels, but streaming viewers are flocking to better-entrenched AVOD and SVOD apps. Smart marketers must assemble a diverse media plan incorporating not only CTV, but third-party streaming platforms to capture enough eyeballs.

OPEN MIKE BY MUHAMMAD REHMAN

As Streaming Grows, So Does Its Vulnerability To Cyberattacks

Many streaming services have struggled to keep up with the increase of their user base in terms of protection, leaving them open to attacks like credential stuffing and underscoring the need for investing in content protection.

OPEN MIKE BY STEVE LANZANO

Move To Impressions-Based Measurement, Sports Betting Brighten ’22 Outlook

From increased adoption of impressions-based measurement to the rapid rise of sports betting, 2021 was a winning year for local broadcast TV advertising.

OPEN MIKE BY JAMES OU

Post Pandemic, Linear TV’s Slow Decline Will Continue

Although linear TV enjoyed an initial pandemic boost, the effects weren’t long-lasting and didn’t reverse longstanding trends with which the industry must reckon.

OPEN MIKE BY JAKE MILSTEIN

Cyberattack On CMG Isn’t An Anomaly

Yesterday’s cyberattack on Cox Media Group is part of an alarming trend of such assaults on American institutions. Media companies need to be braced and ready for more to follow.

OPEN MIKE BY BY ISAO KOBAYASHI

How To Improve Remotely-Produced Interviews

With in-studio interviews still indefinitely sidelined during the pandemic, making a few adjustments to at-home setups — including external camera and mics and optimizing lighting and internet connections — can make all the difference in production quality.

OPEN MIKE BY JEFF MALONEY

A Tampa GM Weighs Priorities In A Historic Year

At WTVT, Fox’s Tampa, Fla., O&O, SVP and GM Jeff Maloney has been navigating through an unprecedented time. His market — showered in attention by the presidential campaigns, roiled by the pandemic and buoyed by major news in local sports — has been an epicenter of news while facing dramatic challenges.

OPEN MIKE BY STEVE PAYNE

Sports Must Move From Satellite To IP

U.S. sports broadcasters are primed and ready to migrate from satellite to IP signal delivery to reach their audiences with some like Fox already going there. Vendors and content providers need to closely collaborate as the transition happens with renewed focus on reliable transmission and content protection.

OPEN MIKE BY JED CORENTHAL

Real-Time Interactive Streaming Key For Sports

Streaming services need to offer a synchronous, interactive livestream of sports options if they want to hold on to the cord cutters they’ve gained since the pandemic.

OPEN MIKE FROM MARIO DIAZ BECAR

Remote Production Successes Validate Cloud

Mario Diaz Becar: Broadcasters have seen firsthand the agility, stability and reliability of the cloud since the pandemic accelerated its adoption. Functions like cloud ingest, edit while ingest and secure reliable transport are also promisingly on the horizon.

OPEN MIKE BY JACK GOODMAN

Dubious Grounds For The FCC’s Restriction Of Section 230

FCC Commissioner Michael O’Rielly saw his nomination withdrawn by President Trump for having the temerity to question whether the FCC has the authority to adopt rules to limit the scope of Section 230 of the Communications Act. All clear legal signs point to the fact that it doesn’t.

OPEN MIKE BY MARK GORMAN

Making Automated Convergence A Reality

Convergence among technology companies and broadcasters can help broadcasters attain a system of automation that will ease the process of buying and selling linear TV comparable to a digital buy.

OPEN MIKE FROM TIM BURTON

Five Questions About Cloud Migration

As broadcasters consider a long-term shift to remote workflows, here are five key questions to tackle to guide decisionmaking.

OPEN MIKE FROM MATT ALLARD

IP Is Multi-User Connectivity’s Only Path Forward

The pandemic is hastening the departure of SDI-based infrastructures, leaving IP as the only viable way to ensure global, multi-user connectivity.

OPEN MIKE FROM CHARLES CONROY

Esports Can Fill COVID-19’s Live Sports TV Void

A long lockdown without live sports has pushed esports toward record audiences on the streaming platforms where they’re usually watched, with broadcasters now testing the waters. With professional leagues’ reemergence still hazy, esports may be having their breakthrough moment sooner than expected.

OPEN MIKE FROM DANIEL JOHNSON

How To Train A Meteorologist (Virtually)

WMDT Salisbury, Md., hired a new meteorologist during the pandemic, prompting a novel approach to on-the-job training.

OPEN MIKE FROM ED GREBOW

Top 10 Effects Of Coronavirus On TV Trade Shows

The pandemic will affect the shows, attendees and exhibitors for years to come. Each of us now has a chance to think about where we as an industry go from here.

How To Build A Station Recovery Plan

TV stations have seen their ad revenues take a sharp hit in the pandemic. Now is the time to be proactive about shoring up their morning newscasts, working closely with wary advertisers and vying for localized national ad dollars to chart a path through the crisis.

OPEN MIKE FROM JOHN ALTENBERN

Don’t Bet Against Local TV Advertising

Local TV is facing a brutal quarter ahead, but the industry has shown creativity and endurance when dealing with past downturns. There’s every reason to believe it will do so again, and its first efforts are already visible.

OPEN MIKE FROM MARIELLA MILLER

At WLVT, Carefully Crafting History’s First Draft

Staffers at PBS affiliate WLVT and NPR affiliate, WLVR-FM in Lehigh Valley, Pa., feel the weight of the pandemic’s historic power in their everyday reporting. It’s keeping them motivated through an intensely difficult and uncertain time.

OPEN MIKE FROM OR KATZ

Virus Makes Media More Vulnerable To Phishing

Phishing campaigns are increasingly targeting users’ fear and uncertainty over the coronavirus with media brands particularly vulnerable. Employing some basic strategies now can help reduce exposure.

OPEN MIKE FROM JIM WILLI

Local TV News Learns How To Be Relevant Again

In these pandemic times, local newscasts are developing creative stories that offer real answers to viewers’ main concerns. They are finally opening two-way communication channels with the viewers’ and answering their questions in meaningful ways. In short, local TV newscasts have finally found their way out of their self-created rut by becoming relevant to their audience once again. And ratings have followed.

OPEN MIKE BY RODNEY THOMPSON

Has COVID-19 Forever Changed The Weathercast?

Reliable work-from-home options may find a more lasting place in local weathercasts even after we’ve reached the other side of the pandemic. These are some possible scenarios for weekday and weekend forecasts, along with severe weather and traffic.

OPEN MIKE BY RODNEY THOMPSON

Has COVID-19 Forever Changed The Weathercast?

Reliable work-from-home options may find a more lasting place in local weathercasts even after we’ve reached the other side of the pandemic. These are some possible scenarios for weekday and weekend forecasts, along with severe weather and traffic.

OPEN MIKE FROM TY CARVER

How To Recruit During A Global Pandemic

The coronavirus has upended every aspect of the local television business, but it needn’t completely freeze hiring efforts.

OPEN MIKE FROM FRED FOURCHER

Why Local TV Advertising Matters Right Now

Fred Fourcher: “We encourage advertisers to find ways to continue their media buys to provide critical support to local news outlets at this important time in our history. The ad impressions that local outlets receive through on-air and online are essential to their continued success.”

OPEN MIKE FROM JOHN LAWSON

Pandemic Reveals NextGen TV’s Opportunity

COVID-19 is an international emergency — and it’s also a good opportunity to talk about the future of news with NextGen TV.

OPEN MIKE FROM BRAD PRICE

View: AV-Over-IP Boosts Broadcast Security

The AV-over-IP stack is a growing function of broadcast technology that can’t be overlooked or ignored when it comes to management, observability, quality of signals and security.

OPEN MIKE

Warming Raises Importance Of Local Weather

Brad Smith of Videa explains why local broadcast weather news is adding viewers and why that’s a good opportunity for advertisers.

OPEN MIKE

A Path To 5G That Makes Sense

The C-Band Alliance’s voluntary, market-based plan to clear 200 MHz for 5G wireless while fully protecting the TV and other current C-band customers. This should be a “no brainer” — private companies using their own capital to clear voluntarily the mid-band spectrum necessary to bring 5G to all Americans and to stay even with China in the race to 5G while protecting existing customers.

OPEN MIKE

Broadcasters & 5G: We’re Part Of The Solution

ONE Media’s Jerald Fritz: “Using the great big IP data pipe that is a Next Gen TV channel, broadcasters will have the flexibility to provide traditional linear TV entertainment and informational programming to both fixed and mobile devices. Plus, they can use their channels for complementary 5G services.”

OPEN MIKE

FTP No Option, Even For Small Media Companies

Signiant’s Megan Cater: Cybersecurity experts have long been warning of FTP’s potential threat to network security, intellectual property and privacy. Most major media enterprises have banned FTP, requiring that all partners use secure accelerated file transfer solutions. Smaller operations should follow their lead.

 

OPEN MIKE

Sports Leagues Must Act Now To Tackle Piracy

Simon Trudelle, NAGRA senior director, product marketing: “The solution is driven by a combination of technology, collaboration, and innovation to fight pirate services across all distribution networks. Sports leagues must partner with vendors and service providers, as well as providing their own OTT services if not already the case, to ensure all fans get the best experience possible, anywhere.”

OPEN MIKE BY LAURIE KAHN

Rethink The Old Pay Plan For New Sales Hires

The days of 100% commission with a 90-day guarantee for new hires are long gone. To attract the best sellers, you must offer a compensation plan that offers more security — that is, a plan that includes longer guarantees so that the hire has more time to develop business. And you have to commit fully to training.

OPEN MIKE BY MARK EFFRON

What ‘Watching’ Means To College Students?

TV-news-exec-turned-college-professor Mark Effron asked his students what media they used in the past 24 hours. You can imagine what was on the list. Media consumed: Facebook, Snapchat, Instagram, movies and series on Netflix, Google and an occasional news site like CNN.com. Devices: Smartphones (overwhelmingly), tablets, some laptops, an occasional Xbox. Missing in action: television.