Open Mike

A cloud transition enables numerous cost-saving areas and benefits around data security, making a compelling case for the move.

TV networks delivering single advertiser spot optimization campaigns are often missing out on the benefits of addressable advertising over concerns they’ll breach competitive separation agreements. The right tech stacks can ensure they won’t break a deal.

Look for smart glasses to join the arsenal of screens that are moving in both size directions fueled by innovations like LCD, LED and more processing power.

Secure Reliable Transport has already had several inflection points from a technology standpoint, so what’s next for the open-source video transport protocol?

Financially sustainable distribution and monetization strategies cannot be based on one approach alone.

Smart TVs may be growing their own ad-supported channels, but streaming viewers are flocking to better-entrenched AVOD and SVOD apps. Smart marketers must assemble a diverse media plan incorporating not only CTV, but third-party streaming platforms to capture enough eyeballs.

Many streaming services have struggled to keep up with the increase of their user base in terms of protection, leaving them open to attacks like credential stuffing and underscoring the need for investing in content protection.

From increased adoption of impressions-based measurement to the rapid rise of sports betting, 2021 was a winning year for local broadcast TV advertising.

Although linear TV enjoyed an initial pandemic boost, the effects weren’t long-lasting and didn’t reverse longstanding trends with which the industry must reckon.

Yesterday’s cyberattack on Cox Media Group is part of an alarming trend of such assaults on American institutions. Media companies need to be braced and ready for more to follow.

With in-studio interviews still indefinitely sidelined during the pandemic, making a few adjustments to at-home setups — including external camera and mics and optimizing lighting and internet connections — can make all the difference in production quality.

At WTVT, Fox’s Tampa, Fla., O&O, SVP and GM Jeff Maloney has been navigating through an unprecedented time. His market — showered in attention by the presidential campaigns, roiled by the pandemic and buoyed by major news in local sports — has been an epicenter of news while facing dramatic challenges.

U.S. sports broadcasters are primed and ready to migrate from satellite to IP signal delivery to reach their audiences with some like Fox already going there. Vendors and content providers need to closely collaborate as the transition happens with renewed focus on reliable transmission and content protection.

Streaming services need to offer a synchronous, interactive livestream of sports options if they want to hold on to the cord cutters they’ve gained since the pandemic.

Mario Diaz Becar: Broadcasters have seen firsthand the agility, stability and reliability of the cloud since the pandemic accelerated its adoption. Functions like cloud ingest, edit while ingest and secure reliable transport are also promisingly on the horizon.

FCC Commissioner Michael O’Rielly saw his nomination withdrawn by President Trump for having the temerity to question whether the FCC has the authority to adopt rules to limit the scope of Section 230 of the Communications Act. All clear legal signs point to the fact that it doesn’t.

Convergence among technology companies and broadcasters can help broadcasters attain a system of automation that will ease the process of buying and selling linear TV comparable to a digital buy.

As broadcasters consider a long-term shift to remote workflows, here are five key questions to tackle to guide decisionmaking.

The pandemic is hastening the departure of SDI-based infrastructures, leaving IP as the only viable way to ensure global, multi-user connectivity.

A long lockdown without live sports has pushed esports toward record audiences on the streaming platforms where they’re usually watched, with broadcasters now testing the waters. With professional leagues’ reemergence still hazy, esports may be having their breakthrough moment sooner than expected.

WMDT Salisbury, Md., hired a new meteorologist during the pandemic, prompting a novel approach to on-the-job training.

The pandemic will affect the shows, attendees and exhibitors for years to come. Each of us now has a chance to think about where we as an industry go from here.

TV stations have seen their ad revenues take a sharp hit in the pandemic. Now is the time to be proactive about shoring up their morning newscasts, working closely with wary advertisers and vying for localized national ad dollars to chart a path through the crisis.

Local TV is facing a brutal quarter ahead, but the industry has shown creativity and endurance when dealing with past downturns. There’s every reason to believe it will do so again, and its first efforts are already visible.

Staffers at PBS affiliate WLVT and NPR affiliate, WLVR-FM in Lehigh Valley, Pa., feel the weight of the pandemic’s historic power in their everyday reporting. It’s keeping them motivated through an intensely difficult and uncertain time.

Phishing campaigns are increasingly targeting users’ fear and uncertainty over the coronavirus with media brands particularly vulnerable. Employing some basic strategies now can help reduce exposure.

In these pandemic times, local newscasts are developing creative stories that offer real answers to viewers’ main concerns. They are finally opening two-way communication channels with the viewers’ and answering their questions in meaningful ways. In short, local TV newscasts have finally found their way out of their self-created rut by becoming relevant to their audience once again. And ratings have followed.

Reliable work-from-home options may find a more lasting place in local weathercasts even after we’ve reached the other side of the pandemic. These are some possible scenarios for weekday and weekend forecasts, along with severe weather and traffic.

Reliable work-from-home options may find a more lasting place in local weathercasts even after we’ve reached the other side of the pandemic. These are some possible scenarios for weekday and weekend forecasts, along with severe weather and traffic.

The coronavirus has upended every aspect of the local television business, but it needn’t completely freeze hiring efforts.

Fred Fourcher: “We encourage advertisers to find ways to continue their media buys to provide critical support to local news outlets at this important time in our history. The ad impressions that local outlets receive through on-air and online are essential to their continued success.”

COVID-19 is an international emergency — and it’s also a good opportunity to talk about the future of news with NextGen TV.

The AV-over-IP stack is a growing function of broadcast technology that can’t be overlooked or ignored when it comes to management, observability, quality of signals and security.

Brad Smith of Videa explains why local broadcast weather news is adding viewers and why that’s a good opportunity for advertisers.

The C-Band Alliance’s voluntary, market-based plan to clear 200 MHz for 5G wireless while fully protecting the TV and other current C-band customers. This should be a “no brainer” — private companies using their own capital to clear voluntarily the mid-band spectrum necessary to bring 5G to all Americans and to stay even with China in the race to 5G while protecting existing customers.

ONE Media’s Jerald Fritz: “Using the great big IP data pipe that is a Next Gen TV channel, broadcasters will have the flexibility to provide traditional linear TV entertainment and informational programming to both fixed and mobile devices. Plus, they can use their channels for complementary 5G services.”

Signiant’s Megan Cater: Cybersecurity experts have long been warning of FTP’s potential threat to network security, intellectual property and privacy. Most major media enterprises have banned FTP, requiring that all partners use secure accelerated file transfer solutions. Smaller operations should follow their lead.

Simon Trudelle, NAGRA senior director, product marketing: “The solution is driven by a combination of technology, collaboration, and innovation to fight pirate services across all distribution networks. Sports leagues must partner with vendors and service providers, as well as providing their own OTT services if not already the case, to ensure all fans get the best experience possible, anywhere.”