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TV Usage Down In February While OTT Grows

MediaPost | by TVNewsCheck

Total TV usage fell by 2.2% during February, on a household basis, and by 2.8% for adults 18-49 viewing, according to Pivotal Research Group’s Brian Wieser. Internet-connected device viewing, however, continues to grow quickly on a year-to-year basis — up to a 6% share of 18-49 viewing from a 3.5%.