Sports Fans Pay Attention To Out-Of-Home Ads

A new study on out-of-home viewing of Fall sports found that 92% of those responding said they paid attention to at least some of the advertising shown, according to Nielsen. It surveyed both the general population of adults 18-plus, as well as Hispanic English-dominant viewers and found that 75% of of adults said they were somewhat to very likely to notice the brand or product advertised during a game they watch out of home.