Big NFL Kickoff With Packers-Seahawks

The NFL returned bigger than last year last night. NBC’s annual Thursday evening NFL Kickoff ame earned a 16.8 household rating, up 4% from last year and the third-highest Kickoff ever in the metered markets. The defending Super Bowl champion Seattle Seahawks thrashed the Green Packers 36-16. Among the local markets, Milwaukee drew a 44 rating/64 share, while Seattle posted a 42.2 rating and an impressive 73 share.