Paramount Network is safe, for now. ViacomCBS has reversed plans to rebrand the cable network, home to Kevin Costner-fronted hit series Yellowstone, as Paramount Movie Network. The company has put the plans, which first emerged in September 2020, on hold, in part due to the COVID-19 pandemic, which has had a major impact on production. The original strategy was to turn Paramount Network into the Paramount Movie Network, which would air 52 original movies a year with one miniseries or scripted series airing per quarter.
Paramount Network is shifting strategies — and changing names. Variety has learned that the ViacomBS-owned cable net is planning to move out of long form series television and instead focus its efforts on made-for-TV movies featuring big name stars. To that end, the network will be rebranded as the Paramount Movie Network. The rebrand will take place globally within the next year.
