A new consumer research study reports that 50% of video-viewing households now use FAST services weekly.
Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low
A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one in six months.
New survey data from Parks Associates shows that subscription video services are nearly ubiquitous in U.S. homes, with 87% of U.S. internet households having at least one OTT subscription service, and that password sharing is also widespread, with 40% of homes sharing login credentials.
How consumers watch video has dramatically changed in the past five years. Currently, 83% of U.S. internet households subscribe to at least one streaming video service. In contrast, only 45% subscribe to traditional pay TV services like AT&T or Comcast — a dramatic drop from almost 10 years ago in 2012 when this figure was at 87%. However, this is not the end of linear programming, as nearly half of households still hold on to a traditional linear model. Instead, this 45% emphasizes how almost half of households still value this form of content delivery.
Streaming sports fans are significantly more engaged in livestreaming than viewers tuning in for news, concerts or other live events, according to new data from Parks Associates. Of the 43% of U.S. households that have streamed live content online in the past three months, 61% had recently watched a live sporting event. That comes in well above the second most popular livestreamed category of newscasts, which captured 36% of streamers, followed by concerts at below 30%.
Streaming services are facing a growing challenge in retaining what a new Parks Associates report is calling “service hoppers” who switched between services and resubscribed to services multiple times in the previous 12 months.
Exclusives
Forty-six percent of U.S. broadband homes supported four or more subscription streaming services at the end of the first quarter, a percentage that is more than double the 22% Parks Associates reported in 1Q 2020. Parks also reported that the U.S. homes with at least one subscription OTT service reached 82% in 1Q vs. 76% a year earlier.
New consumer research finds use of antennas for live, local TV is steadily increasing.
Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amount of revenues from users. A third-quarter 2014 survey says 11% of all U.S. broadband home relying exclusively on shared OTT accounts when using subscription OTT services, according to Parks Associates.
Although low-cost over-the-top TV services continue to gain steam, a somewhat older multichannel TV provider will continue to grow. Media researcher Parks Associates says IPTV subscribers will more than double in five years to some 18 million from the current subscriber base of 8.8 million. This will give the business an 18% share.
Over-The-Top Viewing Numbers Rising
A new report suggests that TV watching via broadband is on the rise, while devices facilitating over-the-top viewing are gaining more traction. Parks Associates found that 31% of homes with broadband regularly watch TV online.
Pay TV Cord Cutting Accelerates
Consumers subscribing to television service via cable, satellite or telco services are downgrading their services at an accelerating pace, according to a new industry study.
