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Apps, Broadband, Broadcast = 3.0 Interactivity

TVNewsCheck | by Phil Kurz

Many of the same app developers focused on the web today will help bring interactivity to ATSC 3.0 viewers in the future thanks to the standard’s W3C compliance and clever use of broadcast, broadband and non-real-time content in the home. Above, NAB’s So Vang demos the interactive in-home experience offered by 3.0 in the NAB Futures Zone during the NAB Show last month.