PayPal is in talks to buy social media platform Pinterest, which has a market value of more than $35 billion. Such a move would take the payments giant’s business in a new direction.
NBCUniversal is introducing PayPal as its transactional partner for ecommerce on One Platform, its ad-buying model for reaching and measuring unduplicated audiences across all of its linear and OTT properties, introduced this past January. Last month, NBCU debuted ecommerce initiative One Platform Commerce with Shop Telemundo, said to reach 91% of U.S. adult Hispanics. Now, it’s rolling out ecommerce across the full One Platform.
PayPal will invest big bucks to introduce its “global vision for the future of money” in a 45-second commercial during the first quarter of Super Bowl 50.
TiVo wants to use its platform for what some say is the holy grail of interactive advertising: t-commerce. The company has inked a deal with PayPal to serve as the payment processing service. TiVo plans to roll out campaigns on its interface with watch-and-buy functionality in the fall.
