ADVERTISER OPTIMISM INDEX
Survey: Advertisers Bullish About Spending
The optimism of ad executives — both marketers and agency counterparts — is at its highest level since an industry researcher began tracking it seven years ago. The data, from the Perception Group’s Advertiser Optimism Index, is based on the self-reported perceptions that ad execs have for increasing or decreasing their ad budgets in the next 12 months. It comes as some ad industry forecasters predict 2015 will see one of the best rates of ad budget expansion in years.
