Gorman was chief business officer and head of ads at Snap, and Naylor was VP ad sales. At Netflix, Gorman’s title will be president of worldwide advertising and Naylor will be VP advertising sales. (Image: Netflix)
Hulu’s head of ad sales Peter Naylor has left the streaming company to take a job with Snap, where he will head up U.S. ad sales. Naylor’s departure comes as Disney is folding Hulu more into its larger operations and comes two months after Randy Freer exited as CEO. In February, Hulu promoted Kelly Campbell to president to serve as his replacement under Disney direct-to-consumer chief Kevin Mayer.
TV is changing dramatically. Here are the key executives at the large media giants, wireless carriers, tech companies and everyone that is stuck in between as they duke it out for your time and money.
Peter Naylor, Hulu’s SVP of ad sales, is clear about who his quarry is: “We’re going after the TV dollars because broadcast and cable ratings points are on this long, slow decline, and marketers are trying to find TV watchers, and they’re watching TV on Hulu,” he says. He notes that agencies have dropped the distinction between television buyers and digital video buyers, too.
Hulu sales SVP Peter Naylor: “New media” was what everyone called that whole content-in-a-browser-dial-up-internet thingy about 20 years ago. TV on the other hand is traditional media. Some might call it “conventional media.” But I assert that the most conventional of media — television — is new media. Here’s why.
The Interactive Advertising Bureau has a new chairman. Peter Naylor, NBCUniversal’s EVP of digital media sales, was introduced as the IAB’s new chairman Sunday at the organization’s annual meeting in Miami Beach.