Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire

The bulk of advertising spend on Roku and Amazon Fire TV — two major streaming video distributors’ devices/platforms — comes via virtual pay TV providers such as Hulu + LiveTV, Pluto TV, Tubi, FuboTV and Sling TV. In November, 71% of Roku ad advertising spend and 62% of Fire TV ad spend was through vMVPD (virtual multichannel program distributors) apps, according to Pixalate, the CTV analytics company.

Pixalate Indexes Rank RhythmOne Named No. 1 Programmatic Ad Seller

RhythmOne LLC, a Tremor International company, today announced its top rankings on the 2Q 2019 Programmatic Seller Trust Indexes as issued by omni-channel fraud intelligence company Pixalate. RhythmOne was named […]