During pre-election peaks when political ads make up more than a quarter of all commercials, auto ads take a steeper hit than others, appearing 50% less frequently than usual. Kantar Media says the only category of commercials unaffected by the amount of political ad spending is the slice of airtime that stations reserve for their own promotions and public service announcements.
political TV
April 26, 2024
Editor on Duty: Mark K. Miller
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