New free-to-consumer service launches with sponsors including Chase, Clorox, Coca-Cola, Dunkin’, McDonald’s, Toyota, Universal Pictures, Verizon and Walmart.
Univision has bought Spanish-language streaming service Vix as it gears up to launch its ad-supported domestic streaming outlet PrendeTV. Vix is available in the U.S. and throughout Latin America.
Univision’s PrendeTV streaming service will premiere this quarter with a group of blue-chip advertisers as launch partners, according to Donna Speciale, recently named president of advertising sales and marketing at the Spanish-language media company.
Spanish-language broadcast giant Univision today announced first quarter launch plans for PrendeTV, joining the crowded streaming market with a free, add-supported service created for the U.S. Hispanic audience. It will featuring premium 100% Spanish-language programming, debuting with over 30 channels and 10,000 hours of video-on-demand content in Spanish from global partners.