ABC, CBS and NBC are hiring more staff to cover the 2020 presidential election than they have for any other election. That’s partly due to growing digital operations at the three broadcast news organizations, as well as the sense that news organizations whiffed on the story in 2016.
Nielsen said Wednesday that an estimated 71.4 million Americans watched Donald Trump’s victory over Hillary Clinton Tuesday night, just short of the 71.5 million who watched election night in 2008.
To call the 2016 presidential election unpredictable would be an understatement. What can be expected, however, is the importance of the Latino vote on the election’s outcome. To project how US Hispanics will vote and their impact on the election, Univision News created an electoral forecast model called “Swing Latino.” The forecasts are updated every two weeks from Sept. 8 to Election Day (Nov. 8).
80% Of TV Political Spend Was On Stations
Jack Poor, TVB’s VP of political research and analysis summarizes TVB’s analysis of the 2012 presidential election and found that TV stations captured over 80% of total television spending in the political category, far outpacing local and national cable and often at a higher relative value of costs to impressions. In fact, it is projected that stations maintained their 85% share of the local TV total.
