NAB Show: Prime Focus Technologies Showcases Next-Generation AI-Led Supply Chain Automation

Prime Focus Technologies (PFT) will showcase its next-generation AI-led supply chain automation solutions at the 2022 NAB Show (April 23-27 in Las Vegas), Booths 4233MR and W3624C. Ramki Sankaranarayanan, PFT founder and global CEO, said: “We couldn’t be happier to see our customers and partners in person again and share our latest product innovations that […]

PFT Delivers AI-Led Automation Of Segmentation Workflows To ITV

Prime Focus Technologies (PFT) says its AI/ML-powered native media recognition engine CLEAR Vision Cloud has been engaged by ITV, the oldest and largest commercial terrestrial television network in the United Kingdom for delivering AI-based automatic segmentation of long-form content. ITV currently marks about 12 types of segments in the content manually, which are both physical segments […]

Prime Focus Technologies Announces CLEAR Features

Prime Focus Technologies (PFT), the technology arm of Prime Focus, today announced new functionalities and enhancements in its flagship CLEAR Media ERP Suite. “We’re always working to make CLEAR better for our customers with additional functionalities whilst enabling ease of use. This time around we have some power-packed features across the product line focused on making micro-tasks […]

Prime Focus Technologies Aims To Make a CLEAR Difference

Prime Focus Technologies (PFT), the technology arm of Prime Focus, today announced new features and advanced security enhancements of its enterprise resource planning software CLEAR to help customers embrace the virtual work environment during the current global COVID-19 lockdown. “Empowering our customers to work from home, we have bolstered CLEAR with powerful security & ease-of-use features […]

Prime Focus Technologies Rebrands DAX To CLEAR

Prime Focus Technologies (PFT) has renamed its patented DAX Digital Dailies to CLEAR. Initially released in 2004, DAX pioneered the online dailies experience at a time when the industry was using DVDs and has been the only patented dailies solution since. While DAX has undergone several changes since its acquisition by PFT in 2014, it […]

Prime Focus Technologies to Show Automation-Led Solutions, AI-led Micro Services At IBC

Prime Focus Technologies (PFT)  will showcase its flagship product, CLEAR Media ERP at IBC 2019 (Sept. 13-17, RAI Amsterdam) at booth #7.C05. The software will further empower media and entertainment enterprises to drive automation-led efficiencies and manage end-to-end content operations seamlessly. “At IBC, M&E enterprises will get a first-hand experience of our transformational cloud-based solutions […]

Prime Focus Technologies CEO Moves To Calif.

Prime Focus Technologies (PFT), the technology arm of Prime Focus, has announced that the company founder and CEO, Ramki Sankaranarayanan, will operate from the U.S. headquarters in Culver City, Calif.  The U.S. is a key market for PFT’s flagship Media ERP Suite, CLEAR, as well as its range of Cloud media services. PFT strengthened its […]


On The NAB Exhibit Floor: Prime Focus Technologies

Prime Focus Technologies | Booth SL9605 |  Prime Focus Technologies, the technology arm of Prime Focus, will launch Clear Digital Lab. Clear Digital Lab automates the content supply chain, connects the production ecosystem, and acts as the media universe for secure content operations from content acquisition through distribution and archiving.    Clear Digital Lab brings […]

Indian Company Regrets ‘Game Of Thrones’ Leak

NEW DELHI (AP) — An India-based media technology company said Wednesday that it regrets the recent leak of an episode of the popular HBO series “Game of Thrones” by four of its current and former employees. Indian police have detained the four suspects, but said their motive for leaking the episode titled “The Spoils of War” was […]


Turner Latin America Turns To The Cloud


Frost & Sullivan Honors Prime Focus Technologies


Prime Focus Technologies Joins MESA