Prime Focus Technologies CEO Moves To Calif.

Prime Focus Technologies (PFT), the technology arm of Prime Focus, has announced that the company founder and CEO, Ramki Sankaranarayanan, will operate from the U.S. headquarters in Culver City, Calif. 

The U.S. is a key market for PFT’s flagship Media ERP Suite, CLEAR, as well as its range of Cloud media services. PFT strengthened its U.S. market focus with the acquisition of DAX, a leading provider of cloud-based production workflow and media asset management (MAM) applications. PFT has also been investing substantially in building its local sales and marketing efforts, while continuing to enrich its product and services portfolio with industry-relevant offerings. PFT Americas has since secured clients such as Turner Latin America, Complex Networks, Hearst, PBS, and FX Networks.

“The U.S. media and entertainment market represents the greatest source of new business opportunities for PFT’s innovative Cloud-enabled solutions and services,” said Sankaranarayanan. “I believe I can best contribute to our continued growth by focusing more of my efforts here in the U.S., where the majority of premium content originates for global consumption. This decision will help to reinforce our strategic focus on the U.S. market — corporate growth, human capital investment, and market development.”

PFT has operations in all major content markets around the world with offices in Los Angeles, New York, London, Johannesburg, Delhi, Mumbai, Bengaluru, and Sydney that sustain a global digital pipeline of media content on a daily basis for its customer base.

“PFT has witnessed amazing growth and achievements over the last 10 years. As its founder, Ramki has been at the forefront of shaping the company into an innovation powerhouse that serves some of the world’s biggest broadcasters, studios, brands, and service providers”, said Namit Malhotra, founder, executive chairman, and global CEO of Prime Focus Ltd. “Ramki’s move to the US marks the beginning of a new era for Prime Focus as a group. With his valuable insights and experience, the company can embark on its journey towards PFT 2.0, scaling new heights of success.”

Another addition to PFT’s growing talent roster in the U.S. is Caesar Sedek, who recently joined the organization as chief security officer. Sedek previously held IT security positions at Warner Bros. Entertainment and The Walt Disney Co, and comes to PFT from PricewaterhouseCoopers where he led risk assessments, developed security strategies, and implemented cybersecurity response programs for a wide range of M&E clients.

PFT has also announced the planned departure of Patrick Macdonald-King, president, PFT Americas who, as founder of DAX, had joined the team post acquisition and led PFT’s efforts aimed at building a market for its CLEAR Media ERP.