Interactive Advertising Bureau CEO David Cohen on Monday reiterated the organization’s call for a national privacy law that would override state laws. “If we don’t get public policy right and regulation right, nothing else really matters,” he said at the IAB’s public policy and legal summit here. He added that efforts to shape policy were “priority No. 1” for the ad group.
The ad industry and advocacy groups on Monday weighed in with the Federal Trade Commission on potential new privacy rules, with the ad industry voicing opposition to possible regulations, but consumer advocates contending that new rules are needed.
The FCC on Thursday passed sweeping privacy rules that limit broadband providers’ ability to engage in online behavioral advertising. The rules, passed by a 3-2 vote, prohibit Internet service providers from drawing on information about subscribers’ Web activity and app usage for ad targeting.